Wednesday, January 21, 2009

No-Mas Street Cred in Question

As an avid boxing fan one of the places I go to visit and get great color commentary on the fight game is NoMas. A blog/website based out of NYC. It brings you short films on the grit it takes to make it in boxing; both on the big stage and on the local scene. NoMas also follows some of the local fighters that I enjoy watching.

Yet, the one thing that I've always enjoyed about NoMas is their shirts. They have a great selection of shirts that not many people are wearing around the city. Not to mention, they have a lot of backhanded humor and their shirts also take me back to my childhood.

So I'm a little torn by seeing NoMas shirts at Bloomingdale's this past weekend. I swear I was there for a friend and his girlfriend who were shopping. In any case, I suppose I'm a bit sad that they have gone mainstream. It was bound to happen, they have bills to pay and need to expand their market, and as I said above, they put out a fantastic product. I guess I just enjoyed finding their shirts in small hip-hop boutiques around the city.

I'm not getting paid to pimp NoMas on this site. I know the writers there and they do a kick-ass job of covering the fight game, baseball, and for some reason Philly sports. But Bloomies? The Rooster is confused today.

For those of you that call The Rooster a is the proof:


At 9:50 AM, Blogger C.I. said...


I'm glad you brought up this subject because it's something I've been thinking about too.

In terms of credibility, the credibility I'm interested in is credibly connecting with both people who share all the same points of sports reference I'm coming from but also people who don't know everything the Rooster knows but are ready to learn or at least to appreciate some classic sports aesthetic even if they don't care about the backstory. That's my mission.

And whether people come across No Mas at Bloomingdale's or Union the mission is the same. That kind of thought of it needs to be exclusive or in exclusive places to be "cool" is not something I'm worried about (obviously).

On a business level, the exclusive=cool is pure nonsense b/c that kind of small scale business is more of hobby. And the problem with a hobby is then you have to have a job to support the hobby. That's how I started, and it was great when I started but as things have grown I don't want to do that.

From the perspective of wearing the shirts (which I do pretty much every day). I'm with you. I don't want to walk into a room and see a bunch of jackasses wearing the same shit I got on. But fortunately or unfortunately Rooster, we're not there yet.

And if someday No Mas is successful enough in it's mission that I walk through union square and see ten no boxing knowing fools wearing a boom boom shirt, then it will be time for me to bust out the "What Time is it? Hawk Time" Aaron Pryor joint to the 100 true schoolers on the web.

God willing, Rooster. God willing.

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At 10:23 AM, Blogger Jaqueline said...

Joaquin! It’s been such a long time ... I don't know where to begin. I'm planning a trip to NYC/New Haven on Feb 19-22. In the process I started flashing back through crazy college adventures. Long story short … I ended up googling you and coming across your blog. Looks like you are doing great. I would love to catch up with you. Hopefully we can meet up.

At 3:56 AM, Blogger Joaquin "The Rooster" Ochoa said...

Jaqueline...hit me via email.

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